6 Tips on Digital Marketing For Real Estate Companies
Generate High-Quality Real Estate Leads and Increase Your Sales through the best tactical and strategic digital marketing for real estate companies in Goa, India.
Explore Real Estate Insights and Real Estate Email Marketing Comprehensive Guide for 2024.
Growing your real estate company is tough if you succumb to the slow global growth and fierce market competition. Don’t let this happen to your business. Invest in data-driven real estate digital marketing services and eliminate the problems blocking your way to success..
From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing.
6 ways realtors can use digital marketing to boost sales:
1. Develop an Email Campaign
Email marketing is an effective means to connect with new leads and stay relevant to your former clients. At Kickass, we help commercial real estate companies receive positive engagement from prospects and active buyers. We do this by providing a well-rounded approach to email marketing. We control bouncing emails, segment your subscription lists and analyze your email metrics.
2. Ensure You Spend Time on SEO
Generate a steady flow of leads and convert them into buyers with SEO for real estate agencies. Our SEO experts optimize your site for the right real estate keywords, adhere to the best SEO practices, and enhance your social media marketing strategy. These methods help us address your target customers’ home-buying needs in one click.
Local SEO
Improve your site visibility on local search engine results pages (SERPs) and zoom past the competition with the help of Thrive! We run SEO audits, optimize your site structure and register your business with real estate-related directories and listings. Our SEO professionals build a steady stream of organic leads to get your commercial real estate company listed in the Google 3-Pack.
3. Create a User-Friendly Website
How many times have you opened a website only to close it because it wouldn’t load fast enough? With so many photos and links, realtor websites can sometimes be a web developer’s nightmare. However, with the help of a professional web designer and a knowledge of what your clients are looking for, real estate professionals can develop a responsive website that is optimized for mobile browsing.
Almost half of all web browsing is completed on a mobile device, so if your website is not designed to be responsive, your clients will not be able to browse your site comfortably. Your mobile-friendly website should include the following content to give your clients the best experience:
- A list of all new listings
- Content that will guide them throughout the home-buying process
- Links to relevant moving-related services such as lawyers, movers, and home inspectors
In addition, consider implementing a live chat feature on your website. Your real estate business is extremely people-centric, meaning that it’s important to be available when they need to ask questions. Investing in live chat software allows people to connect 24/7 and schedule appointments without necessarily speaking directly to you.
4. Create a Social Media Marketing Strategy
Differentiate your real estate company from thousands of residential real estate agencies through targeted social media campaigns. From creating business accounts and sharing your real estate galleries and new property listings to purchasing sponsored ads and responding to customer inquiries, we’ve got you covered!
5. Pay-Per-Click Advertising
PPC is a great digital marketing option for real estate professionals seeking potential clients who may genuinely be interested in their offering, as they only pay when someone clicks through their ad.
Often, PPC ads can be targeted toward individuals who have searched for correlated keywords in Google or another search engine.
CONVERSION RATE OPTIMIZATION (CRO)
We help real estate brokerages ensure every aspect of their marketing campaign is geared towards sales and lead generation. Our team determines your buyer persona, eliminates unnecessary navigation options and form fields, and implements custom online marketing solutions. Partner with us and let us help you ramp up your leads and revenue with a robust CRO strategy
6. Create and Post Valuable Blog Content
Responsive websites that have a blog often have 434% more indexed pages, helping real estate professionals achieve better SEO.
A blog is a fantastic way to level up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property. A real estate professional’s digital marketing strategy is nothing without valuable content, whether it’s shared on your website or social media.
In addition to your responsive website, make sure that you regularly write content that buyers and sellers can come back to for answers to their most pressing real estate questions.
2 Bonus Tips –
- Host Virtual Tours
- Host a Webinar
What Improvements You Can Make Today on Digital Marketing For Real Estate Companies?
Develop buyer profiles: Buyer profiles are the ideal clients that you are trying to target through your content. From new homeowners to existing agents, take time to map out who your audience is, what they do, their average salary, and other characteristics that might impact their decision-making processes.
Start posting relevant content: Whether it’s from your blog or another trusted real estate professional in your brokerage, high-value content is what attracts readers and builds your reputation for being a well-informed expert online. Try to update your company blog once a week, and include valuable content for a variety of buyer profiles.
Work on improving your SEO: Increasing your rankings on the search engine results pages of sites like Google and Bing isn’t as hard as you may think. Take a couple of minutes weekly to review popular and industry-related keywords on Google Ads and make sure to include them throughout any copy you develop.
Invest in digital marketing training: In the modern marketplace, digital marketing skills are becoming ever more important in running a successful business. By choosing to invest in digital marketing services, you can ensure that you have the skill set necessary to stand out from your competition.
Partner with Kickass for Digital Marketing For Real Estate Companies
Targeted online marketing strategies improve turnovers, build transparency and increase sales volume. Caught up with internal operations and buyer consultations? The good news is you don’t have to tackle digital marketing alone. Real estate digital marketing experts can help you keep pace with new trends and technological updates.
Partner with Kickass Digital Marketing Agency and engage with the majority of your potential clients in the online space. Our real estate digital marketing company utilizes analytics and data to develop conversion-focused marketing strategies. We provide custom real estate search engine marketing for real estate companies and brokerages.
